Advertising Promotions | NextStep Directory

INTRODUCTION TO NEXTSTEPDIRECTORY

Much more than your average yellow pages, the NextStep Directory is a database of business listings set across a network of directories offering comprehensive service information that allows users to make informed business decisions from a single website.

WHY ADVERTISE ON NEXTSTEPDIRECTORY?

ADVERTISER/SPONSOR

NextStep Directory is used by individuals who need to be aware of your products and services. Everyday, CEOs, business managers, and office managers browse our network of directories for the services they require. NextStepDirectory.com enhances your brand awareness in the minds of decision makers. By advertising with NextStepDirectory.com, you can easily tap into this core marketplace and promote your products and services.

Banner advertising across the NextStep Directory network will provide you with tremendous reach into multiple sites aimed at a specific core market from one advertising platform. The advertising will be controlled at a local, national and international level. Taking that one step further, you will be able to customize how ads will be served; this can be accomplished manually or automated through ad-serving networks. Campaigns for a local service provider can reach a market of thousands, or a larger advertiser may wish to reach a larger market by advertising across the entire network. Combining keyword search with targeted banner ads will allow you to connect with your target market through both ad impressions and click-throughs.

"WHITE LABEL" NETWORK

(October 2008) Shanghaiexpat.com is the most widely used portal and forum for information on Shanghai and China. With over 3,000,000 page views a month, great search engine optimization, and a constantly growing user-ship, your listing and advertisement in the directory will get noticed.

(December 2008) Urbanatomy.com is the digital arm of That's Magazine, the most widely circulated English monthly magazine in China. This partnership bridges both online and offline marketing opportunities.

All advertisements placed with NextStepDirectory.com will be featured simultaneously across all the directories within the NextStepDirectory network. By taking advantage of this multidimensional advertising opportunity with NextStep Directory, you will be able to reach potential customers in multiple geographic regions from a single advertising platform. Tailored advertising packages can be arranged in order to meet your channels of communication and satisfy your marketing objectives.

The NextStep Directory has sought partnerships with English language websites whose core user-ship is a working professional with the ability to make managerial business decisions. These websites act as social, financial, and professional portals. Network websites must also have a geographic relationship to the companies listed on the directory.

ChinaDaily.com receives 10,000 unique visitors a day searching China-focused classifieds and forums. The directory will allow you to tap into this unique platform to reach an audience of millions searching for China related information.

(April 2009) Beijing-Visitor.com is a leading information portal for Beijing travel, business, and social life.
Get connected in Beijing with Beijing-Visitor.

DEMOGRAPHICS

NextStep Directory users are decision-making executives working across a wide spectrum of industries who are committed to working and living in China for the long term. NextStep Directory users tend to work at or near the top of their respective organizations and are in constant demand of the products and services you offer.

Do you own a business in Shanghai?

A large number of NextStep Directory users own their own businesses. The NextStep Directory is a bottom-up growth model. Owners of small and medium size businesses see the true value in a great tool to generate business leads.

If yes, how long have you owned your business?

Many NextStep Directory users have owned their businesses for several years and are committed to working in the China business world. Our users represent business owners and managers of well established and profitable companies.

How often do you use NextStepDirectory.com?

Over 70% of NextStepDirectory users are visiting the website at least one time per week. New companies and great information added daily keeps users coming back.

What is your gender?

The majority of NextStep Directory users are men working in the China business world, with a significant number of females taking advantage of this directory as well. Although China is well represented with male business owners and managers, the number of females in the community is quickly rising.

What is your age?

The majority of NextStep Directory users are between 25 and 35 years old. These are the up and coming managers and entrepreneurs who are all in touch with Web 2.0 and social networking tools that can make their lives and businesses more successful.

How long have you been in China?

Nearly two-thirds of the NextStep Directory community has been living and working in China for over three years growing their business in a truly dynamic marketplace.

In what industry are you employed?

NextStep Directory users work across a wide spectrum of industries, accurately reflecting the investment trends in China.

What is your job title?

A super-majority of our users are making the final decisions at their company. They value high quality information and partnerships that the NextStep Directory can provide them.

What is your native language?

The majority of our users speak English as a native language, but there is also a strong showing in European, Chinese and other East Asian languages. Plans for a multilingual site are already being developed.

RATES

NextStep Directory wants to help promote your company at a reasonable cost. If you are a company listed on the directory or an outside vendor, we can help you create custom ad packages that cater to your business needs.

NextStep Directory is offering a promotional advertising package that will allow you to purchase two months at 1000RMB/month and receive the third month for only 250 RMB. We can also tailor your ads to show in a specific category if desired. With this promotion you can receive 3-months of ad space for only 2,250 RMB.

Static Banners and Buttons:

Format: JPEG of GIF

Animated Banners and Buttons:

Format: GIF
Three loops of animation and five frames maximum.

NextStep Directory can also help you design the look and feel of your advertisement with our in-house designers. 350 RMB/hour will be charged for artwork assistance.

TERMS & CONDITIONS

1) Terms of payment:

Advertisers paying by invoice will be invoiced on the first day of the contract period set forth on the insertion order. Payment shall be made in full to the online publisher no later than thirty days of the "live" date of the advertiser's program, as specified in the insertion order. In the event of any failure by the advertiser to make payment, the advertiser will be responsible for all expenses (including legal fees) incurred by the online publisher in collecting such amounts. In the event of late payment the online publisher reserves the right to suspend the advertisers information posted on the website.

2) Advertisers Representations:

The advertiser warrants and represents to the online publisher that:

The advertiser agrees to indemnify the online publisher forthwith on demand and hold the online publisher harmless against any and all expenses, damages and losses of any kind (including reasonable legal fees and costs) incurred by the online publisher in connection with any claims, actual or threatened, of any kind (including, without limitation, breach of contract, any claim of trademark or copyright infringement, libel, defamation, breach of confidentiality, false or misleading advertising or sales practices) arising from the advertisement and/or any material of the advertiser to which users can link through the advertisement and any other contract entered into for the purchase of the advertised goods or services.

3) The online publisher reserves the right to re-design parts of or the entire website as detailed in the insertion order and to re-position advertising and sponsorship accordingly without prior notice.

4) Advertisers may not cancel orders for, or make changes in, advertising after the terms of the proposal have been approved. Cancellation damages of 50% of the advertising contract amount will be due and payable to the online publisher by the advertiser if campaigns are cancelled by the advertiser after closing dates. After a campaign has started all advertisements must run their contracted duration as per the insertion order form.

5) The online Publisher is not responsible for errors or omissions in any advertising materials provided by the advertiser or its agency (including errors in key numbers) or for changes made after closing dates.

5.1) The online publisher does not undertake to review the contents of any advertisements. The online publisher makes no warranty, express or implied, as to the accuracy of any advert. In the event that any advert is inaccurate, the advertiser's sole remedy is for the online publisher to remedy such inaccuracy within 2 working days of it being notified of the inaccuracy by the advertiser. The online publisher is not responsible for errors or omissions in any advertising materials provided by the advertiser or its agency (including errors in key numbers) or for changes made after closing dates

6) All insertion orders are accepted subject to provisions of the current rate card. Rates are subject to change upon notice from the publisher. In the event of a rate increase during the period of the insertion order, the advertiser will have the option to cancel the remaining period of the insertion order with one month’s notice or as of the date of the rate increase, whichever period is the shorter, without penalty or continue the order as the revised rate.

7) The online publisher will not be liable, in contract, tort (including, without limitation, negligence), pre-contract or other representations (other than fraudulent or negligent misrepresentations) or otherwise out of or in connection with these terms and conditions for.

8) Any economic losses (including without limitation loss of revenues, profits, contracts, business or anticipated savings); or any loss of goodwill or reputation; or any special or indirect or consequential losses.

In any case whether or not such losses were within the contemplation of either party at the date on which the event giving rise to the loss occurred, suffered or incurred by a party arising out of or in connection with the provisions of any matter under these terms and conditions. In particular, and without limitation, the advertiser acknowledges that the online publisher will not be liable for such losses whether arising from a failure to publish an advertisement, or from the inaccuracy of any data contained in any advertisements (whether such inaccuracy arises from any action, or failure to act, of the online publisher, the advertiser or a third party).

9) Subject to the above, the liability of the online publisher in contract, tort, negligence, pre-contract or other representations or otherwise arising out of or in connection with these terms and conditions or the performance or observance of its obligations under these terms and conditions, and every applicable part of them shall be limited to the amendment of any inaccurate data or in the event that the online publisher fails to electronically publish an advertisement, the advertiser's sole remedy and the online publisher's entire liability to the advertiser shall be limited at the online publisher's option to either a refund of the advertising fee or relevant portion thereof, or placement of the advertisement at a later time in a comparable position.

The advertiser acknowledges that any website on which an advert is displayed is provided on an "as is" and "as available" basis without any representation or endorsement. The online publisher makes no warranties of any kind, whether express or implied, in relation to such website, including but not limited to, implied warranties of satisfactory quality, fitness for a particular purpose, non-infringement, compatibility, security, accuracy, condition or completeness, or any implied warranty arising from course of dealing or usage or trade or that the website will meet any requirements or will be uninterrupted, timely, secure or error-free, that defects will be corrected, or that the website or the server that makes it available are free of viruses or bugs or are fully functional, accurate, or reliable.

10) No conditions other than those set forth in the rate card shall be binding on the online publisher unless specifically agreed to in writing by the online publisher.

11) The online publisher is not liable for delays in delivery and/or non-delivery in the event of any situation beyond the control of the online publisher.

12) The online publisher shall have the right to hold the advertiser or its agent liable for such monies as are due and payable to online publisher for advertising which the advertiser or its agent ordered and which advertising was published and displayed.

CONTACTS

Email: advertising@nextstepdirectory.com
Rm 201, Mind Offices Business Center
172, Jinxian Rd (near Maoming Rd) Shanghai 200020
中国上海市卢湾区
进贤路172号迈德服务中心201室
邮编：200020