Bergstrom Trends is an insights consultancy with a singular mission: telling the story of new China. Founded in Shanghai in 2006, the company forecasts new directions in values, attitudes and tastes to close the gap between brands and consumers. Focusing on the country’s most influential consumers – youth and women – Bergstrom Trends has helped some of the world’s most iconic brands target opportunities and deliver results. Using a blend of in-home interviews, shop-a-longs, media auditing and environment studies, Bergstrom Trends brings Chinese consumers up-close and personal, in vivid and actionable detail. The group also leverages a network of local trendspotters to report first-hand on consumer and marketing trends across mainland China.