Labbrand is a Shanghai based brand agency that provides creative, strategic and research services for brand equity enhancement. By giving research a more important role, Labbrand has become an industry leader by applying a multi-disciplinary approach to brand building. Labbrand applies the latest and most comprehensive research methodologies to conduct brand research so to help you identify the elusive motivators among your target market and consumer group which drive them to choose your products or services. We uncover which of your brand attributes are most valued and why, and compare consumer perceptions of your own brand in comparison to those of competitors in order to reformulate value propositions guiding product and services development. By understanding how your brand identity is perceived and lived internally and externally, Labbrand builds and helps you implement a branding strategy that optimizes your brand communication inside and outside your organization.