| Focused on quantitative or qualitative research | Qualitative |
| Other cities with focus group facilities | |
| Business to Business research | No |
| Product/Industry specialization | Youth Culture, Chinese Creative Communities |
| Conduct regional research in South East and East Asia | No |
| Years of experience of most senior moderator | |
| Member of ESOMAR or other professional association | No |
| Desk (secondary) research | Yes |
| In-depth interviewing | Yes |
| Examples of previous client case studies | Nike, Flamingo, OMD |
| Additional services offered | NeochaEDGE services range from in-depth research, thought pieces, and trend consulting, to opinion leader interviews, surveying, and focus groups; from co-creating and sourcing original Chinese creative content for marketing / advertising campaigns, to organizing innovative online and offline creative community events; from producing original and compelling branded content, to identifying, engaging, and managing creative community opinion leaders; etc. |
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