| Product/Industry specialization | FMCG, manufacturing industries, information technology, tourism… |
| Marketing services | K&R Partners aims at helping non-Chinese companies to enter or develop their businesses in China, and also Chinese companies willing to penetrate the European market. The business intelligence services include market survey and benchmark, strategy definition (product, brand, distribution, price, promotion) with the possibility to take into account sustainable development (eco-friendly, organic, ethics) practices and constraints, business and marketing planning. |
| Creative services | Product development and innovation |
| Event management | No |
| Work with clients on a project basis | Yes |
| Work with clients on a retainer basis | Yes |
| Media production | No |
| SEO/SEM | No |
| Website design | No |
| Marketing buzz (ex: Blogs, SMS, etc...) | No |
| Examples of key clients | |
| Global or local firm | Local |
| Offices in China | Shanghai |
| Additional services offered | Support for strategy implementation, company creation, greenfield projects, sourcing, business visits |
